Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.myrialuxe.com (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • Cookies: Data files placed on your device or computer, often including an anonymous unique identifier. For more information about cookies and how to disable them, visit www.allaboutcookies.org.
  • Log Files: Track actions on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • Web Beacons, Tags, and Pixels: Electronic files used to record how you browse the Site.

Additionally, when you make or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, UPI details), email address, and phone number. We refer to this information as “Order Information.”

When we mention “Personal Information” in this policy, we are referring to both Device Information and Order Information.

How Do We Use Your Personal Information?

We use the Order Information that we collect to:

  • Process your orders (including processing payments, shipping, and sending invoices and order confirmations).
  • Communicate with you regarding your order.
  • Screen our orders for potential fraud.
  • Provide you with information or advertising about our products when in line with the preferences you have shared with us.

We use the Device Information to help screen for potential risks and fraud (particularly your IP address) and to improve and optimize our Site (for example, by analyzing how customers browse and interact with the Site and assessing the effectiveness of our marketing campaigns).

Sharing Your Personal Information

We share your Personal Information with third parties to help us process your data, as described above. For example, we use Shopify to power our online store. You can read more about how Shopify handles your personal information here: Shopify Privacy Policy. Additionally, we use Google Analytics to understand how our customers use the Site. You can read more about how Google uses your information here: Google Privacy Policy. You can also opt out of Google Analytics here: Opt-Out of Google Analytics.

Finally, we may share your Personal Information to comply with applicable laws and regulations, respond to legal requests, or protect our rights.

Behavioral Advertising

We use your Personal Information to provide targeted advertisements or marketing communications that we believe may interest you. To learn more about targeted advertising, visit the Network Advertising Initiative’s educational page: How Targeted Advertising Works.

You can opt-out of targeted advertising through these platforms:

You can also opt-out of some services by visiting the Digital Advertising Alliance’s portal: DAA Opt-Out.

Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we detect a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access, correct, update, or delete the personal information we hold about you. To exercise this right, please contact us using the information provided below.

Additionally, if you are a European resident, please note that your information may be transferred outside of Europe, including to countries such as India, the United States, or Canada, to fulfill our legitimate business interests or contractual obligations.

Data Retention

When you place an order through the Site, we will retain your Order Information for our records unless and until you request that we delete this information.

Changes

We may update this privacy policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons.

Minors

The Site is not intended for individuals under the age of 12 years.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at care@myria.com.